marketing strategy development

Inclusive marketing strategy and action plan development forms the backbone that drives and aligns marketing, sales finance and operations in your business. From setting insights to strategy and action planning, the synergistic benefits become exponential when people with relevant expertise and knowledge join the team.

We facilitate a five-point planning process with you and your executive team to establish everything you need to effectively develop and implement your marketing strategic plan, including:

1.Insights are developed with a number of processes including segmenting and targeting, situational analysis, competitor review and brand SWOT, which also uncovers blind spots and research needs.

2 .To complement the strategic insights we use a strategy promotion to establish the current blue ocean space and gaps in your value proposition and capture your current and suggested brand positioning.

3 .For brand strategy development we use various feature modules required from the following; Brand building, brand architecture and core brand strategy development. Key messages and market value propositions can be defined at this point to ensure that the message is both resonant and relevant to the target markets.

4 .Your communication strategy and action plans are developed considering strategic objectives, budget and all viable options ranked. We draw up a media strategy and media plan that is agreed upon, signed and implemented. To consider the complexity consult our client engagement infographic.

5 .This is rolled into a detailed marketing plan with initiatives, costs, milestones, responsibilities, deliverables and timelines.