Indian Pharma Sales Marketing: The Inside Truth No One Talks About
Indian Pharma Sales Marketing: The Inside Truth No One Talks About Indian pharma sales marketing looks very attractive from outside. Good salary, incentives, company car, doctor meetings, and foreign trips — many people think it is a glamorous career. But the inside truth is very different. Only those who work in the field know the real pressure behind the smile. In India, the pharmaceutical industry is growing very fast. New companies are launching every year. Competition is very high. Every company wants market share. But the real responsibility to achieve this growth comes on the shoulders of medical representatives and sales managers. The biggest truth in Indian pharma sales is target pressure . Every month, there are primary and secondary sales targets. No matter what the market condition is — rain, festival season, stock issues, doctor availability — targets must be achieved. If targets are not achieved, there are review meetings, pressure calls, and sometimes humiliation. ...
