Attrition Over Turnover: Pharma Leaders Must Build People, Not Just Numbers
Attrition Over Turnover: Pharma Leaders Must Build People, Not Just Numbers In the pharmaceutical industry, numbers often dominate conversations. Turnover, sales figures, quarterly targets—these metrics are treated as the ultimate measure of success. Yet behind the glossy reports lies a troubling reality: attrition. The silent exit of talented professionals, the fatigue of medical representatives, and the disillusionment of managers who feel reduced to mere digits in a race for turnover. Rajan Kumar, Zonal Sales Manager and proprietor of the blog Pharmamanager, has spent years observing this ground reality. His insights are not borrowed from textbooks or boardroom presentations; they come from the field, from countless doctor visits, late‑night travel, and conversations with colleagues who struggle to balance ambition with exhaustion. Rajan’s voice is clear: if pharma leaders continue to chase turnover without valuing people, the industry risks hollowing itself out. ...