Train Medical Reps Daily: JFW Builds Lasting Skills
Train Medical Reps Daily: JFW Builds Lasting Skills By Rajan Kumar In today’s pharmaceutical industry, one of the most common challenges faced by managers is that Medical Representatives (MRs) often retain information only for the duration of a specific task or training session. Once the immediate requirement is over, very few of them actually study or prepare at home. This creates a gap in their long‑term learning and professional growth. To overcome this, Area Business Managers (ABMs) and Regional Sales Managers (RSMs) must take a proactive role in training. The most effective way is through daily instruction during Joint Field Work (JFW). When managers accompany their team in the field, they not only supervise but also demonstrate the right methods of product detailing, doctor interaction, and sales call execution. The process should be simple yet structured. On the first day of JFW, the ABM or RSM should demonstrate the entire call process to the MR. T...