PartuZen: India’s First Dedicated Postpartum Wellness Product

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PartuZen: India’s First Dedicated Postpartum Wellness Product Postpartum care has long been overlooked in India, where the focus traditionally remains on pregnancy and childbirth. Recognising this gap, Rajan Kumar designed a unique marketing strategy and scientific literature booklet to introduce PartuZen, the first Indian product dedicated to comprehensive postpartum wellness.   The Vision Behind PartuZen Rajan Kumar understood that women’s recovery after childbirth is not just physical but also emotional and hormonal. His strategy was simple yet powerful: combine scientific credibility with empathetic communication. Instead of presenting the product as just another supplement, he positioned PartuZen as a companion for mothers rediscovering strength.   Marketing Strategy Idea The campaign focused on three pillars:   - Education: Distributing booklets with references from global journals to build trust.   - Empathy: Using visuals of mothers and ba...

मार्केट खुल गए लेकिन क्लिनिक में पेशेंट नहीं! फार्मा के लोग परेशान ?

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                                  मार्केट खुल गए लेकिन क्लिनिक में पेशेंट नहीं।।।।।?
आज लगभग ७ महीने के बाद मार्केट पूरी तरह से खुल  चुके है, लेकिन फार्मा मार्केट पूरी तरह तरह से शांत -शांत दिख रही है , सिर्फ कार्डियक /ह्यपरटेंसीवे / कोमॉर्बिड पेशेंट जो है  अपने रूटीन मेडिसिन ले रहे   है !  कुछ दिनों से  मार्केट में या क्लिनिक में मरीजों  संख्या  में भारी गिरावट देखी जा  रही है , जिसका सीधा असर फार्मा सेक्टर और उनके फील्ड स्टाफ को उठानी पड़ती है क्यों की कंपनी को टार्गेट से मतलब है... चाहे आप  कैसे भी लाओ ३० तारीख तक।  
     मार्केट शान्त  कई कारण है.......!
१ नवरात्रि का त्यौहार 
२  ग्रामीण भागो में खेती का काम शुरू 
३ पेशेंट में  डर का  माहौल ,की अगर  दवाखाना गया और डॉक्टर कही कोविड -१९ टेस्ट को न भेज दे..?
४ पेशेंट अवेर्नेस कुछ ज्यादा 
५ हैल्थी इंडिया 
६ पेशेंट शिफ्टिंग आयुर्वेदिक / यूनानी / होमियोपैथ मेडिसिन 
७ ओ टी सी प्रोडक्ट 

क्या करे फार्मा सेल्स टीम .... 
१ ऑर्थोपैडिक कॉल और फोकस 
२ जनरल प्रैक्टिसनर डॉक्टर कॉल 
३ डर्माटेलोगिस्ट डॉक्टर मिले 
४ सेक्सोलॉजिस्ट को मिले 

क्यों की आज गयनेकोलॉजिस्ट,  फिजिशन इनके कॉल मिलना मुश्किल है ,इसलिए  फोकस चेंज करे. . 
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