Medical Representative Success Mantra | Contribution Before Change – Rajan Kumar

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Medical Representative Success Mantra | Contribution Before Change – Rajan Kumar In the pharmaceutical industry, the role of a Medical Representative (MR) is often seen as the stepping stone to bigger opportunities. Many professionals believe that changing companies frequently is the fastest way to climb the ladder. However, seasoned leaders like Rajan Kumar emphasize a deeper truth: success is not about how many companies you join, but about how much you contribute before you move on. Why Contribution Matters More Than Change Every company invests in its medical representatives—through training, resources, and opportunities. Before considering a switch, an MR should ask:  “ What have I given back to my current company ?”  - Performance over presence : Simply being employed is not enough. Contribution is measured in sales growth, doctor relationships, and market expansion.  - Trust and credibility : Doctors and chemists value consistency. Frequent changes withou...

अब फार्मा मार्केट की सारी उम्मीदे नये साल २०२१ में

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                                 अब फार्मा मार्केट  की सारी  उम्मीदे नये साल २०२१ में 



फार्मा सेक्टर के सभी  छोटे बड़े कंपनी जो भी अपनी टार्गेट राखी थी वो तो कोरोना काल में २०२०-२१  में शायद ही किसी कंपनी को ५०% से ज्यादा हुआ होगा? क्यों  मार्केट कंडिशन वैसे ही है। मार्केट तो ओपन हो गए  है , लेकिन मरीजों  संख्या काफी कम है ! क्यों की अभी भी  मरीज हॉस्पिटल जाने से अवॉयड करते है। और आज इतनी अवेर्नेस है की हर कोई अपनी हेल्थ को लेकर  जागरूक है और अपनी इम्युनिटी बड़ा रहा है। आयुर्वेदिक प्रोडक्ट मार्केट में आज पहले से बेहतर मार्केट तैयार हो गए है।  लोग आज समाचार पत्रों में  विज्ञापन जो आते है काढ़ा , तुलसी ड्रॉप इत्यादि। और इन सभी  चीजों का ज्यादा इस्तेमाल हो रहा है।  आज फार्मा में एलोपैथी  सिर्फ कार्डियक प्रोडक्ट रूटीन लगती है तो इनका प्रोडक्ट शुरू है , बाकि गयनेक्लॉजिस्ट  रूटीन फिक्स्ड ब्रांड शुरू है , नो न्यू ब्रांड्स। 

इसलिए अब सभी फार्मा कंपनी न्यू फाइनेंस ईयर २०२१-२२ की तैयारी में लग गयी है।  लेकिन २०२१-२२ इतना आसान नहीं होगा फार्मा  में काम करने वाले मेडिकल रिप्रेजेन्टेटिव / एरिया मैनेजर / रीजनल मैनेजर  को क्यों की कंपनी टार्गेट डबल ग्रोथ देगी और जो  भी नुकसान हुआ है उसकी भरपाई निकालने की कोशिश करेगी और सेल्स प्रेस्सर भी डबल रहेगा। 



सबसे ज्यादा कस्टमर एंगेजमेंट पर फोकस रहेगा २०२१-२२ साल , और इसमें जो  मास्टर है समझो २१-२२ उसका है।  इसलिए आने  वाले न्यू फाइनेंस इयर से  पहले अपने अपने कस्टमर से अच्छी पहचान बना ले. 


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