Do sales come by giving schemes to more retailers or by engaging doctors?
Different promotional tools may have different effects on different customers and products. You may need to experiment with various combinations of schemes and activities to find out what works best for your company. However, some general principles that you may want to consider are:
• Giving more schemes to the chemists may increase your sales in the short term, but it may also reduce your profit margin and create dependency among the chemists. You may want to limit the frequency and duration of your schemes and make sure that they are aligned with your brand image and value proposition.
• Focusing on your customer (doctor) may increase your sales in the long term, but it may also require more time and resources to establish and maintain a strong relationship with the doctor. You may want to identify your most valuable and loyal customers and provide them with personalized and consistent service and support.
• Balancing between giving schemes to the chemists and focusing on the customer (doctor) may be the optimal strategy for increasing your sales. You may want to use schemes as a way to attract new customers or reward loyal ones, while using activities as a way to engage and educate your customers and differentiate yourself from your competitors.
Note: Retailer always demands more scheme and you give it to him under sales pressure, but have you ever thought that you have given scheme of 100+50, you are billed only for 100 strips but you have to get doctor's prescription for 150 strips Will that product have to? And your 2 months order also gets blocked, so focus more on the doctor, engage them, because if their prescription comes, they will have to give it to the retailer.
Engaging doctors to prescribe your product is a challenging task that requires a combination of strategies and skills.
Here are some possible ways to achieve this goal:
• Understand your target audience: You need to know who your potential prescribers are, what their needs and preferences are, and how they make their prescribing decisions. You can use data from various sources, such as market research, surveys, feedback, and analytics, to segment your audience and tailor your messages accordingly.
• Provide value and education: You need to demonstrate how your product can benefit the doctors and their patients, and how it can solve their problems or meet their expectations. You can use various channels, such as websites, blogs, webinars, podcasts, newsletters, and social media, to share relevant and evidence-based information about your product. You can also use interactive tools, such as quizzes, polls, games, and simulations, to engage the doctors and test their knowledge.
• Build trust and rapport: You need to establish a positive and long-term relationship with the doctors, based on mutual respect and understanding. You can use personal communication, such as emails, calls, texts, and visits, to show your interest and appreciation. You can also use feedback mechanisms, such as surveys, ratings, reviews, and testimonials, to collect and address the doctors’ opinions and concerns.
• Use incentives and rewards: You need to motivate the doctors to prescribe your product by offering them some benefits or recognition. You can use various types of incentives, such as discounts, samples, trials, coupons, vouchers, and loyalty programs. You can also use gamification techniques, such as points, badges, leaderboards, and challenges. to make the prescribing process more fun and rewarding.
• Monitor and measure: You need to track and evaluate the effectiveness of your engagement strategies by using various metrics and indicators. You can use data from various sources, such as sales reports, prescriptions records, CRM systems, and analytics platforms, to measure the impact of your engagement on the doctors’ behavior and outcomes. You can also use A/B testing, experiments, and control groups to compare different engagement methods and identify the best practices.
I hope this helps you with your question. Please let me know if you have any feedback or suggestions for me.
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