PartuZen: India’s First Dedicated Postpartum Wellness Product

PartuZen: India’s First Dedicated Postpartum Wellness Product Postpartum care has long been overlooked in India, where the focus traditionally remains on pregnancy and childbirth. Recognising this gap, Rajan Kumar designed a unique marketing strategy and scientific literature booklet to introduce PartuZen, the first Indian product dedicated to comprehensive postpartum wellness.   The Vision Behind PartuZen Rajan Kumar understood that women’s recovery after childbirth is not just physical but also emotional and hormonal. His strategy was simple yet powerful: combine scientific credibility with empathetic communication. Instead of presenting the product as just another supplement, he positioned PartuZen as a companion for mothers rediscovering strength.   Marketing Strategy Idea The campaign focused on three pillars:   - Education: Distributing booklets with references from global journals to build trust.   - Empathy: Using visuals of mothers and ba...

employers don't want to see on their resume?

 

Employers don't want to see on their resume?

What's the most important thing employers don't want to see on their resume?

I'm on both sides of the coin, but I observe when someone applies to my (pharmaceutical sales) sales & Marketing for a pharma manager position. Here are some things I did:

1. Multiple Aspects – Worry about every statement count as if it were you, they were charged money to put there. Do you have a job in the 90's? Just add your company and date range.

2. More than 5 bullet points per job - your resume is a sales tool... tell me. If I lay out the benefits of a weight loss pill in paragraph form, would it sell? No, you sell it by giving a strong statement or two, such as "Lose belly fat in 3 weeks."

3. Job - Recruiters care about what you've accomplished, not what you've been assigned. Take your time and quantify each bullet point...for example, "I did X and got Y."

4. Goal – We all know that the goal is to get a job, have a great boss, and be successful in a team that respects you.

5. Personal Pronouns – When listing bullet points, do not use the third or first person to say “I ran the team” or “Bob ran the team”, just “run the team”. Please say yes.

6. Buzzwords – Avoid buzzwords such as result orientation, synergy, lateral thinking, and doers. Also, do not list Microsoft Office as a skill.

7. Company-Specific Terminology - Avoid terms and acronyms that are specific to people in your current company.

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