PartuZen: India’s First Dedicated Postpartum Wellness Product

-
PartuZen: India’s First Dedicated Postpartum Wellness Product Postpartum care has long been overlooked in India, where the focus traditionally remains on pregnancy and childbirth. Recognising this gap, Rajan Kumar designed a unique marketing strategy and scientific literature booklet to introduce PartuZen, the first Indian product dedicated to comprehensive postpartum wellness.   The Vision Behind PartuZen Rajan Kumar understood that women’s recovery after childbirth is not just physical but also emotional and hormonal. His strategy was simple yet powerful: combine scientific credibility with empathetic communication. Instead of presenting the product as just another supplement, he positioned PartuZen as a companion for mothers rediscovering strength.   Marketing Strategy Idea The campaign focused on three pillars:   - Education: Distributing booklets with references from global journals to build trust.   - Empathy: Using visuals of mothers and ba...

Challenges for Pharma sales people after lock down and How to overcome..?

-
Challenges  for Pharma sales people after lock down and How to overcome..?

 First challenges to Resume our Business, Safety & Survive the job.

 In Covid 19 zone wise  Scenario  based on approach  RED/ORANGE/GREEN Zone..

 first should Allow your self on Green Zone area than Orange zone with Protecting Themselves  -  Protecting & Supporting others 

 1 Safety kit:
a) Surgical Mask
b) Sanitizer
c) Hand glove 
d) Face protecting ( cloth mask/Handkerchief etc)

2  Awareness:
1) Self Awareness
2) Team Member's Awareness
3)  Everyone must known What to Do's And Don'ts 

 3 Avoid: 
1) Avoid to meet Paramedical/hospital admin/perches channel person 
2) Avoid to go Near by Covid-19  Patients ward area.
3) Avoid to meet Dr in patient Crowd time! don't wait there patients crowd is huge 

4 Travels
1) Use self Transport to maintaining Hygiene and social distancing
2)  Motorcycle/sooty only 1 person seat  
3) ABM/RBM/ZBM Avoid to outstation with Public Transportation. 

5 Download 'Arogya sethu' app

No Team Meeting  physically for next Few Month

 First Your safety keep Social Distance is best Medicine .

6 Try to meet Retailer's and By Remainder call with LBL to Your Customer's or Via Social Media or SMS or email.  Becz You have to Retain the Company business also.

Popular posts from this blog

ABM to RBM Interview Training Guide

-
Image
  ABM to RBM Interview Training Guide Section A – Personal & Career (1–10) ·          Q1. Tell me about yourself. Answer: I am a dedicated pharma professional with experience in sales and team handling. I am passionate about healthcare, building strong customer relationships, and delivering consistent results. ·          Q2. Why do you want to become RBM? Answer: Because I want to take bigger responsibility, lead larger teams, and contribute to business growth at regional level. ·          Q3. What is your biggest strength as ABM? Answer: My strength is people management, clear communication, and ability to motivate team for targets. ·          Q4. What is your weakness? Answer: Occasionally I take extra workload myself, but I am learning to delegate effectively. ·       ...
Read more

Difference in job function of ABM & RBM

-
Image
                     Difference in job function of ABM & RBM  In the medicinal or FMCG industries, Area Business Managers (ABMs) and Regional Business Managers (RBMs) play pivotal yet distinct roles in driving growth. An ABM generally oversees a lower home, managing field sales teams, meeting targets, and ensuring product vacuity at the original level. They concentrate on politic execution, similar as enforcing marketing strategies, erecting customer connections, and resolving day- to- day functional challenges. On the other hand, an RBM operates on a broader scale, managing multiple ABMs across a region. Their responsibilities include strategic planning, assaying sales trends, and aligning indigenous performance with organizational goals. They act as a bridge between the company's advanced operation and field teams, ensuring flawless communication and harmonious execution of strategies.for depth details please read this ar...
Read more

Zonal Business Manager Role in Pharmaceutical company

-
Image
  The primary duty of the Zonal Sales Manager i s to lead a team of close to 30 people in generating the region's overall business. The management of client relationships in the area and the on-the-ground implementation of the main strategy business imperatives will also fall within the purview of this job. Primary Duty : - Finalizing the goals for the zone and co-creating the business plan with the National/Sales Manager. - Keep track of every team member's success; create DSM- and product-specific goals for each head office. - Work with PMT to make sure new products have sufficient field support; - Proactively gather feedback from doctors and retailers on current and future needs. - Create and maintain connections with key opinion leaders in order to influence or retain them. - Manage the annual budgeting and strategic planning for the designated region .
Read more